3 Reasons the Price Discounts You Agree to are Killing Your Business

How is offering the price discount your customer is asking for killing your business? This article is about three important ways the discounts you’re offering are affecting your company! Your value is not consistent with the price No way, you say? Yes, it’s true. If your customer is asking you for a price reduction, their perceived value of your product is different than it was before. Even if they aren’t stating this with their words, they are with actions. And people buy with actions, not words.  If you only get one idea from this post, please focus on the above … Read More

Five Reasons You Should Stay at a Ritz-Carlton Once a Year

The first time I stayed in a Ritz-Carlton was in April of 1991 in St. Louis, Missouri. I went there for a work meeting and before that I had never heard of such a place. Growing up in Minnesota, we didn’t have any in our city. Amazingly, we still don’t. In May of 2005, I had the opportunity to attend a customer service training session conducted at the Ritz-Carlton in Half Moon Bay, California by their staff. The training was an incredible experience for me, and as a result, I am hooked on the brand. Whenever possible, I stay at the Ritz-Carlton. Is … Read More

An Amazingly Small World….

According to Worldometer, there are about 7.3 billion people in the world today. Bangkok, Thailand is the 15th largest city in the world with about 14.3 million people. Even with this data, it’s humbling to me how small the world may be at times. My daughter, Anne Gaslin, is away for this year teaching fourth grade in Phuket, Thailand. During her first semester she learned a lot and had a favorite student named, Frank. He is pictured above with his sister. Young Frank became something of a Facebook phenomenon via Anne’s photo chronicles of his funnier antics during the semester. … Read More

How Audi Lost a Sale and Maybe a Customer

I was informed by the Audi salesperson that the A6 is the largest selling luxury sedan in the United States. He seemed proud of this and was perhaps using this data as a means to make me feel smart because I already own one. Unfortunately, the interaction between he and his service department caused me to feel manipulated and destroyed the loyalty that had been built as a seven year owner of an Audi that has performed well. I have made a career in sales so this post is by no means a “salespeople are greedy, manipulative and dishonest” diatribe. … Read More