The Duality of Sales Reps

[headline style=”1″ align=”center” headline_tag=”h1″] Sales Reps Must Think Like Innovators to Sell to Innovators [/headline] The first edition of “The Diffusion of Innovation” by Everett Graham was published in 1962. Graham’s seminal work supplied structure to academic thinking about how innovation spreads. Most Sales Reps are familiar with this concept. The fifth edition of his book was published in 2004 and addresses the effect of the internet on how ideas spread and people communicate. As Sales Representatives, we read marketing plans citing Graham’s famous curve and how it relates to the product or service we are preparing to sell. Armed with … Read More