Book Review of Marketing 4-0 by Philip Kotler et al.

Marketing 4.0 Book

Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh and timely. If you only read one marketing bookin 2017, make it this one! The authors are: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Power is shifting to the connected customer and decisions are influenced more by the “f-factor,” friends, family, fans, and followers. Social selling is here and so is data. Kotler, et al. write about the landscape as … Read More

6 Critical Reasons Sales Reps Must Understand Market Segmentation

Market-Segmentation

If you want to succeed as a sales representative today, understanding market segmentation is critical. Well-run Sales and Marketing teams now work closely together, and their ability to collaborate creates new opportunities. Proper market segmentation work is foundational to good corporate and territory-level planning. Understand Your Market and How it Works Think of your market in terms of needs, not products. Map how your market works from start to finish. Quantify installed customers and share within those accounts. Also, describe how your market is changing. Highlight important decision points in your market flow where decisions are considered. Need marketing some … Read More