Five Marketing Strategies You Can Learn From the Music of The Beatles

Have you listened to the new Beatles channel on Sirius Radio? I do on my daily fifteen-minute commute to the office and it’s terrific. Hearing the stories and interviews made me think of five marketing strategies from the greatest Rock and Roll band. Ever. Even if you’re not like me and The Beatles aren’t your favorite band, the methods they used to influence music translate to marketing strategies you can use today. Here they are: #1 – Start With a Catchy Riff A Hard Days Night starts with a riff that most people know. It’s easy to remember, plants itself … Read More

How Avagard Dented the Medical Device Rep World

On October 2, 2001, the selling world of the medical device took a dent. 3M Company received FDA approval of Avagard® and surgeons stopped scrubbing their hands at sinks outside of Operating Rooms. At the time, I was a medical device rep selling Intraocular Lens Implants (IOLs) and the action was at the scrub sink. Gaining Position and Seeking Influence An ophthalmologist once told me that the first scrub of the morning reminded him of when he played hockey and was getting ready in the locker room for the game. Mentally he’s going through his plan, thinking about potential obstacles … Read More

Book Review of Marketing 4-0 by Philip Kotler et al.

Marketing 4.0 Book

Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh and timely. If you only read one marketing bookin 2017, make it this one! The authors are: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Power is shifting to the connected customer and decisions are influenced more by the “f-factor,” friends, family, fans, and followers. Social selling is here and so is data. Kotler, et al. write about the landscape as … Read More