What a Difference Seven Years Makes

Seven years ago today was a hard day for me. I wrote about the 10 Things I Learned When I was Knocked From My White Horse 18 months ago in an article published by the Success Blog. This story was … Read More

The Duality of Sales Reps

[headline style=”1″ align=”center” headline_tag=”h1″] Sales Reps Must Think Like Innovators to Sell to Innovators [/headline] The first edition of “The Diffusion of Innovation” by Everett Graham was published in 1962. Graham’s seminal work supplied structure to academic thinking about how innovation … Read More

What’s Your Attribution Method?

The folks at Opticall recently published their Medical Marketing Outlook for 2016. Reading through the article offers many interesting insights into what is happening in the elective medical procedure market. What comes to mind for me is attribution. Last Fall, … Read More