Will Private Equity’s Bull-Rush Into Ophthalmology Drive Growth?

JoelCataract Surgery, Gratitude, Laser Cataract Surgery, LASIK, Marketing, Medical Practice Marketing, Ophthalmology, Selling, Service, Sightpath Medical1 Comment

Bull Rushing with man hanging on.

Will private equity’s bull-rush into ophthalmology drive growth? Dick Lindstrom, MD addresses this notion in a podcast he did with Tom Salemi from OIS. Stated investment reasons by doctors (MDs) are access to capital and business expertise. Profit growth, cost … Read More

5 Reasons We Bootstrapped the Sightpath Creative Agency to Serve Ophthalmology

JoelCognified Marketing, LASIK, Market Segmentation, Marketing, Medical Practice Marketing, Ophthalmology, Sightpath MedicalLeave a Comment

Sightpath Creative Ophthalmology Agency

When your customers want help and can’t articulate what they need, that’s an opportunity! Three years ago, we bootstrapped Sightpath Creative as an ophthalmology-only agency to serve Sightpath Medical’s customers. Starting anything from scratch is hard. What we wondered is, … Read More

Will Millennials, LASIK and Cataract Surgery Technology Influence Ophthalmology?

JoelAlcon, Cataract Surgery, Entrepreneur, Experience Economy, Gratitude, Laser Cataract Surgery, LASIK, Marketing, Ophthalmology, Service5 Comments

Seven trends may provide the answer to the question, “Will Millennials, LASIK and Cataract surgery technology influence Ophthalmology?” These emerging beliefs, commercial strategies and technologies portend an environment rich with opportunity for those who adapt and frustrating for those who … Read More