Five Critical Learnings From Doing a Marketing Bootcamp

Joel Gaslin Conducting a Marketing Bootcamp

Working with Ophthalmologists and Optometrists by leading a Marketing Bootcamp inspires me. Last weekend, I worked with South East Eye in Brunswick, Georgia as part of their annual educational conference and helped attendees learn about marketing. In the 40 person audience … Read More

Humbled by Someone Listening

Blueberry pie

Yesterday someone humbled me by listening. She didn’t just nod, smile and walk away. Instead, Mareshah Lynch took action and made me feel special. Listening Takes Effort Mareshah Lynch is the patient counselor at Eye Care of Maine. She works with Peter Kohler, MD, an … Read More

How Avagard Dented the Medical Device Rep World

Avagard by 3M dented the Medical Device Rep World

On October 2, 2001, the selling world of the medical device took a dent. 3M Company received FDA approval of Avagard® and surgeons stopped scrubbing their hands at sinks outside of Operating Rooms. At the time, I was a medical … Read More

Why Cataract Surgery and No LASIK?

Early in my business career in Ophthalmology, I was observing a lot of cataract surgery and the field of Refractive Surgery was gaining traction with Radial Keratotomy (RK). A crude procedure when compared to today’s all laser method to performing … Read More

Establishing a Point of View

Yesterday an article that I wrote was published in Cataract and Refractive Surgery Today This article establishes my point of view in ophthalmology. I am grateful that it appeared in a popular industry publication and humbled because they accepted my work. You … Read More

While Doctors Debate, Patients Decide…

“While Doctors debate, patients decide” is a quote from Ophthalmologist, Charles Kelman, MD. Dr. Kelman is the inventor of the machine that is still used today by ophthalmic surgeons to remove the cloudy crystalline lens during cataract surgery. Dr. Kelman … Read More