Athletic Greens – Marketing Process

Marketing and process are words seldom written together. Athletic Greens uses a planned marketing process and it shows in their product and customer experience. I struggle with process sometimes – think avoiding rigidity! In this post, you’ll learn about a marketing process employed by Athletic Greens that is simple, effective and easy enough for anyone to follow. At least, that’s what it looks like from the outside looking in. Was it a marketing process that made me a new Athletic Green customer? I heard about Athletic Greens on the Art of Manliness Podcast with Brett McKay on Episode 411 about why emotion is … Read More

Why the 5 rules every cook should know are selling rules, too.

As the leader of the sales and marketing team for a medical device services company, I am often asked if there are selling rules I follow. This question is tricky to answer because there is ambiguity inherent in selling and marketing. There is no silver-bullet formula that works every time. Do you get questions like this in your life, too? What I do is pay attention to areas that interest me, find people that appear to be passionate about a hobby or business and ask myself if what they are doing may apply as selling rules? This can be a … Read More

How I Posted a New Facebook Profile Picture and Embarrassed Myself…

Embarrassing my kids by my actions is an activity I’ve enjoyed for many years. Not intentionally, it just happens as a father. At least, to me. Yesterday, though,  embarrassing myself on Facebook by updating my profile and cover photos was a new experience for me. I think my idea was okay. It just so many times comes down to execution! Here’s what happened. A chance encounter at a meeting gives me pause Last weekend, the American Academy of Ophthalmology meeting was in New Orleans, Louisiana and I attended. (Number 26 for anyone keeping count – me.) On the convention floor, … Read More

Humbled by Someone Listening

Yesterday someone humbled me by listening. She didn’t just nod, smile and walk away. Instead, Mareshah Lynch took action and made me feel special. Listening Takes Effort Mareshah Lynch is the patient counselor at Eye Care of Maine. She works with Peter Kohler, MD, an Ophthalmologist who is a LASIK and Premium Cataract Surgery Specialist in Waterville, Maine. Yesterday I visited Eye Care of Maine’s surgical facility because they are a LASIK client of Sightpath Medical. My trip to Maine was short, only one evening and part of a day to observe cases with Dr. Kohler. Prior to beginning surgical cases for the day, I … Read More

7 Ideas to Help You Kick Fear Where it Hurts

Fear Can Be Like a Gut Punch

Fear is the bane of many people’s existence. Fear manifests itself as sickness, broken relationships, opportunities missed and regrets. It doesn’t have to be that way and there are strategies you can use to kick fear where it hurts. Recently, I read the book Hunch: Turn Your Everyday Insights Into the Next Big Thing by Bernadette Jiwa. I liked it so much, I read her two of her other books, Marketing: A Love Story and Meaningful: Stories of Ideas That Fly. After that, I corresponded with Bernadette on Twitter, she responded and asked me what my one, big takeaway was … Read More

Will Private Equity’s Bull-Rush Into Ophthalmology Drive Growth?

Bull Rushing with man hanging on.

Will private equity’s bull-rush into ophthalmology drive growth? Dick Lindstrom, MD addresses this notion in a podcast he did with Tom Salemi from OIS. Stated investment reasons by doctors (MDs) are access to capital and business expertise. Profit growth, cost reduction, and services aggregation are success drivers for private equity (PE) that I’ve heard. Will these two forces play well together today and in the future? To create growing enterprise value, I believe PE and their MD partners will wrestle seven market forces. These trends tie back to the increasing commercial cast to Ophthalmology. In the new order, some MDs … Read More

Superhero Sales Rep – 5 ways you are saving the business world one deal at a time!

Superhero Sales Reps

Superhero status is what everyone strives for, right? How do you reach the rank of superhero sales rep when day-after-day you read about the demise of the profession? Many sales reps assume the role of superhero, their companies depend on them to save the business world and they do it in the humble anonymity of making calls. In person or on the phone. Here are five ways a superhero sales rep achieves immortality. Or doesn’t. From the Outside, You Look Like an Average Person Like Clark Kent before he hops into the phone booth, changes state and comes out Superman, … Read More

How I Failed as a Math Business Entrepreneur – Part 1

IPMG Software Logo

Failing in math is something I never did. Failing as a math business entrepreneur is something I know well. This story isn’t one of those, “I failed, now I’m uber successful, this is what I know now and here’s how you do it.” This one is about how it was, what happened and how it is today. A Man with a Gift for Math and a Love of Teaching Using Games In December of 2004, my dad, brother, sister and I acquired a small math game and activity publishing company called White Bear Publishing. We purchased the business, and it … Read More

Will Millennials, LASIK and Cataract Surgery Technology Influence Ophthalmology?

Seven trends may provide the answer to the question, “Will Millennials, LASIK and Cataract surgery technology influence Ophthalmology?” These emerging beliefs, commercial strategies and technologies portend an environment rich with opportunity for those who adapt and frustrating for those who do not. Millennials – Providers and Patients Four millennial children in my family make me acutely aware of the traits exhibited by this age demographic. Much is written about the trends, possibilities and pitfalls arising from this group’s coming-of-age. For ophthalmology, Millennials are a conundrum because they are both provider and patient. They think, work and act differently than most of … Read More

5 Resolutions for Year Fifty-Two of My Life

Yesterday was my 51st birthday. Below are five resolutions for year 52 of my life. I think of them as compass-like and guiding. I am a steadfast goal setter and this feels like a different exercise. Goals are specific, measurable and attainable and my five resolutions are more like guideposts. Don’t get me wrong, and I haven’t gone soft. I love a good goal setting, strategy session and that hasn’t changed. Today, what I’m writing about are some bulwark-like thoughts to help me smooth out my rough edges and strive to make Year Fifty-Two my number one. The Five Resolutions … Read More