How a Nifty Nashville Startup is Rocking the Cataract Surgery Patient Experience

surgiorithm-logo-final

The cataract surgery patient experience in many practices is broken. Couple this with a commercial process that asks a person to make a high-value decision at the same time they learn they need surgery and you may agree that something must change. What’s great is a Nashville start-up, Surgiorithm, is just what doctor’s need! How did we get here? Ophthalmology practices are busy places. Future demographic trends for patients and doctors indicate this will only get worse. Reimbursement for cataract surgery is declining and no data shows this getting better. In fact, if you’re the wagering type, put your money … Read More

Musings of a year of Content Marketing, Podcasting and Growth – Goodbye 2017 and Hello 2018!

Creating a 2017 review of content marketing and 2018 aspirations story is difficult and risky. It’s difficult because a look back at what happened with content marketing over any period can be frustrating, exciting and excruciating all at the same time. Risky because as Zig Ziglar once wrote, “If it’s a give-up goal, tell everyone. If it’s a go-up goal, keep it to yourself.” Plus, Content Marketing’s not a silver bullet that finds its target immediately – it’s more like science. Iterative and focused. In this post, you’ll read about what I learned during a year as an interested Podcaster … Read More

Five Critical Learnings From Doing a Marketing Bootcamp

Working with Ophthalmologists and Optometrists by leading a Marketing Bootcamp inspires me. Last weekend, I worked with South East Eye in Brunswick, Georgia as part of their annual educational conference and helped attendees learn about marketing. In the 40 person audience were a mix of ophthalmologists and optometrists. Conducting a Marketing Bootcamp is a lot of fun for me. Fun because my passion is to help people understand marketing, instill enthusiasm for its importance in running a medical practice and learn from those in attendance about their challenges. The Sightpath Creative team helped me create the content for this educational workshop. My … Read More

Humbled by Someone Listening

Yesterday someone humbled me by listening. She didn’t just nod, smile and walk away. Instead, Mareshah Lynch took action and made me feel special. Listening Takes Effort Mareshah Lynch is the patient counselor at Eye Care of Maine. She works with Peter Kohler, MD, an Ophthalmologist who is a LASIK and Premium Cataract Surgery Specialist in Waterville, Maine. Yesterday I visited Eye Care of Maine’s surgical facility because they are a LASIK client of Sightpath Medical. My trip to Maine was short, only one evening and part of a day to observe cases with Dr. Kohler. Prior to beginning surgical cases for the day, I … Read More

The Hunch Book Will Help You Take Action and Reach Your Next Goal

Hunch Book by Bernadette Jiwa

Have you ever had a feeling a book was going to be good just from the title? You know, pardon the pun, sort of a hunch that the content of the book was what you needed to read? Right now, at the perfect time? Hunch by Bernadette Jiwa is that way for me. I first heard about it from the daily blog post I receive from Seth Godin and was intrigued by the title because I believe in hunches. I ordered the book from Amazon using my trusty Amazon App with a Prime membership so it was easy and fast. … Read More

Book Review of Marketing 4-0 by Philip Kotler et al.

Marketing 4.0 Book

Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh and timely. If you only read one marketing bookin 2017, make it this one! The authors are: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Power is shifting to the connected customer and decisions are influenced more by the “f-factor,” friends, family, fans, and followers. Social selling is here and so is data. Kotler, et al. write about the landscape as … Read More

Superhero Sales Rep – 5 ways you are saving the business world one deal at a time!

Superhero Sales Reps

Superhero status is what everyone strives for, right? How do you reach the rank of superhero sales rep when day-after-day you read about the demise of the profession? Many sales reps assume the role of superhero, their companies depend on them to save the business world and they do it in the humble anonymity of making calls. In person or on the phone. Here are five ways a superhero sales rep achieves immortality. Or doesn’t. From the Outside, You Look Like an Average Person Like Clark Kent before he hops into the phone booth, changes state and comes out Superman, … Read More

5 Reasons We Bootstrapped the Sightpath Creative Agency to Serve Ophthalmology

Sightpath Creative Ophthalmology Agency

When your customers want help and can’t articulate what they need, that’s an opportunity! Three years ago, we bootstrapped Sightpath Creative as an ophthalmology-only agency to serve Sightpath Medical’s customers. Starting anything from scratch is hard. What we wondered is, “Can we build an agency, using existing organizational talent and resources, to help our customers grow their businesses?”  After all, we had more than three-quarters of a century of marketing and practice development experience on our team. In fact, we thought, “Why can’t we help our customers when they share their stories of struggle with local agencies? We have knowledge … Read More

The Inevitable by Kevin Kelly – Understanding the Twelve Technological Forces That Will Shape Our Future

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The Inevitable is an extremely enjoyable book. Kevin Kelly is a Futurist with an amazing ability to convey his visions of both what is coming and what is possible. The twelve forces Kelly writes about are: Becoming Everything requires energy and order to maintain itself. The more complex the gear, the more attention it will require. In addition, there is a constant assault on the digital landscape in the form of continuous digital upgrades. It’s an upgrade arms race. Technology is changing so fast that we are all newbies. Forever. You can’t keep up. This leads to a constant state … Read More

9 Selling Truths I’d Teach My Younger Self

Young Business Man with Senior Business Man

My hair is now gray, and these are the 9 selling truths I’d teach my younger self. Professional selling began for me 26 years ago. I was 24, had a baby on the way and my family figured I’d starve. Gratefully, I now have lots of wins and losses under my belt, and I’m still in the game. Given the luxury of a time machine, the ideas below are what I’d share with my younger self. The order is open to debate, and that’s why there are no numbers. My selling truths to pass on, along with a few suggested … Read More