Athletic Greens – Marketing Process

Athletic Greens Superfood with a marketing process

Marketing and process are words seldom written together. Athletic Greens uses a planned marketing process and it shows in their product and customer experience. I struggle with process sometimes – think avoiding rigidity! In this post, you’ll learn about a marketing process employed … Read More

Five Critical Learnings From Doing a Marketing Bootcamp

Joel Gaslin Conducting a Marketing Bootcamp

Working with Ophthalmologists and Optometrists by leading a Marketing Bootcamp inspires me. Last weekend, I worked with South East Eye in Brunswick, Georgia as part of their annual educational conference and helped attendees learn about marketing. In the 40 person audience … Read More

Humbled by Someone Listening

Blueberry pie

Yesterday someone humbled me by listening. She didn’t just nod, smile and walk away. Instead, Mareshah Lynch took action and made me feel special. Listening Takes Effort Mareshah Lynch is the patient counselor at Eye Care of Maine. She works with Peter Kohler, MD, an … Read More