Athletic Greens – Marketing Process

Marketing and process are words seldom written together. Athletic Greens uses a planned marketing process and it shows in their product and customer experience. I struggle with process sometimes – think avoiding rigidity! In this post, you’ll learn about a marketing process employed by Athletic Greens that is simple, effective and easy enough for anyone to follow. At least, that’s what it looks like from the outside looking in. Was it a marketing process that made me a new Athletic Green customer? I heard about Athletic Greens on the Art of Manliness Podcast with Brett McKay on Episode 411 about why emotion is … Read More

Why the 5 rules every cook should know are selling rules, too.

As the leader of the sales and marketing team for a medical device services company, I am often asked if there are selling rules I follow. This question is tricky to answer because there is ambiguity inherent in selling and marketing. There is no silver-bullet formula that works every time. Do you get questions like this in your life, too? What I do is pay attention to areas that interest me, find people that appear to be passionate about a hobby or business and ask myself if what they are doing may apply as selling rules? This can be a … Read More

How a Nifty Nashville Startup is Rocking the Cataract Surgery Patient Experience

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The cataract surgery patient experience in many practices is broken. Couple this with a commercial process that asks a person to make a high-value decision at the same time they learn they need surgery and you may agree that something must change. What’s great is a Nashville start-up, Surgiorithm, is just what doctor’s need! How did we get here? Ophthalmology practices are busy places. Future demographic trends for patients and doctors indicate this will only get worse. Reimbursement for cataract surgery is declining and no data shows this getting better. In fact, if you’re the wagering type, put your money … Read More

Five Marketing Strategies You Can Learn From the Music of The Beatles

Have you listened to the new Beatles channel on Sirius Radio? I do on my daily fifteen-minute commute to the office and it’s terrific. Hearing the stories and interviews made me think of five marketing strategies from the greatest Rock and Roll band. Ever. Even if you’re not like me and The Beatles aren’t your favorite band, the methods they used to influence music translate to marketing strategies you can use today. Here they are: #1 – Start With a Catchy Riff A Hard Days Night starts with a riff that most people know. It’s easy to remember, plants itself … Read More

Musings of a year of Content Marketing, Podcasting and Growth – Goodbye 2017 and Hello 2018!

Creating a 2017 review of content marketing and 2018 aspirations story is difficult and risky. It’s difficult because a look back at what happened with content marketing over any period can be frustrating, exciting and excruciating all at the same time. Risky because as Zig Ziglar once wrote, “If it’s a give-up goal, tell everyone. If it’s a go-up goal, keep it to yourself.” Plus, Content Marketing’s not a silver bullet that finds its target immediately – it’s more like science. Iterative and focused. In this post, you’ll read about what I learned during a year as an interested Podcaster … Read More

My Three Words That Will Make 2018 Successful – #my3words

My three words that will make 2018 successful is a campaign started by my 2017 business hero, Chris Brogan. In fairness to Chris, he calls his goal setting method, My 3 Words. I added the “That will make 2018 Successful” part. I hope he’s good with that. Keeping things simple is a challenge for me. How about for you? It’s easy today to sit down, get started working, have a plan and in five minutes be slipping down Alice’s rabbit hole. Squirrel! Shiny object syndrome. However you name it, can you relate? While working on Brogan’s method and idea, I … Read More

How I Posted a New Facebook Profile Picture and Embarrassed Myself…

Embarrassing my kids by my actions is an activity I’ve enjoyed for many years. Not intentionally, it just happens as a father. At least, to me. Yesterday, though,  embarrassing myself on Facebook by updating my profile and cover photos was a new experience for me. I think my idea was okay. It just so many times comes down to execution! Here’s what happened. A chance encounter at a meeting gives me pause Last weekend, the American Academy of Ophthalmology meeting was in New Orleans, Louisiana and I attended. (Number 26 for anyone keeping count – me.) On the convention floor, … Read More

Here’s What Happened When I Got an Invite to Dinner With Marc Benioff – CEO of Salesforce

When is the last time you met someone you’ve read about and admired for a long time? This happened to me last night with Marc Benioff, the CEO of Salesforce. How did this occur? I love Salesforce, believe in the platform and tell anyone who will listen why. As a result, I was invited to a dinner on the 50th floor of the IDS Tower in Minneapolis to meet Marc and witness a preview of the Dreamforce keynote address. It turned out to be an enchanting evening and way different than I imagined! Getting an invite to dinner with Marc … Read More

Five Critical Learnings From Doing a Marketing Bootcamp

Working with Ophthalmologists and Optometrists by leading a Marketing Bootcamp inspires me. Last weekend, I worked with South East Eye in Brunswick, Georgia as part of their annual educational conference and helped attendees learn about marketing. In the 40 person audience were a mix of ophthalmologists and optometrists. Conducting a Marketing Bootcamp is a lot of fun for me. Fun because my passion is to help people understand marketing, instill enthusiasm for its importance in running a medical practice and learn from those in attendance about their challenges. The Sightpath Creative team helped me create the content for this educational workshop. My … Read More

Humbled by Someone Listening

Yesterday someone humbled me by listening. She didn’t just nod, smile and walk away. Instead, Mareshah Lynch took action and made me feel special. Listening Takes Effort Mareshah Lynch is the patient counselor at Eye Care of Maine. She works with Peter Kohler, MD, an Ophthalmologist who is a LASIK and Premium Cataract Surgery Specialist in Waterville, Maine. Yesterday I visited Eye Care of Maine’s surgical facility because they are a LASIK client of Sightpath Medical. My trip to Maine was short, only one evening and part of a day to observe cases with Dr. Kohler. Prior to beginning surgical cases for the day, I … Read More